Privacy Policy
Last updated: June 5, 2026
Magic Media Group LLC ("we," "our," or "us") operates whatsthepriceofgas.com (the "Site"). This Privacy Policy describes our practices for collecting, using, and safeguarding information when you visit the Site. What's the Price of Gas? provides editorial coverage of U.S. retail gasoline and diesel fuel prices, refinery trends, and energy-cost analysis.
1. Information We Collect
Automatically collected data: Each time you visit the Site, our web servers and analytics platforms automatically log technical information such as your IP address, browser type and version, device identifier, operating system, geographic region (derived from IP), referring URL, pages viewed, and timestamp. We use this information to understand which fuel-price regions and energy topics draw the most reader interest, enabling us to prioritize coverage accordingly.
Cookies and tracking technologies: The Site uses first-party cookies, third-party cookies, and similar technologies (pixel tags, local storage) to distinguish returning visitors, store display preferences such as preferred fuel type (regular, mid-grade, premium, diesel), and measure engagement with our fuel-price maps and comparison charts. You can manage cookies through your browser settings, but disabling them may limit the functionality of certain interactive features.
Email subscriptions: If you sign up for our fuel-price alert emails or weekly energy-market summary, we collect the email address you provide. We use it exclusively to deliver the content you opted into. Each email contains an unsubscribe link; we process all opt-out requests within 48 hours.
2. How We Use Information
- To research, produce, and improve editorial content about retail fuel prices, refinery economics, and energy policy
- To deliver fuel-price alert emails and weekly energy-market summaries you have requested
- To analyze regional readership patterns so we can expand coverage in high-demand fuel markets
- To monitor site performance, uptime, and page-load speed across devices and networks
- To comply with applicable legal obligations
3. Third-Party Advertising
We work with third-party advertising companies, including Google, to display advertisements on the Site. These companies may use cookies, web beacons, and related technologies to collect information about your visits to this and other websites in order to provide advertisements about goods and services relevant to your interests, such as automotive products, travel, and energy services.
Google uses the DoubleClick cookie and other advertising identifiers to serve ads based on your prior browsing activity. For details on how Google collects and uses data when you visit partner sites, see Google's Privacy & Terms page.
4. Opting Out of Personalized Ads
You may opt out of interest-based advertising through any of the following industry tools:
- Google Ads Settings — manage how Google personalizes the ads you see
- Network Advertising Initiative (NAI) Opt-Out
- Digital Advertising Alliance (DAA) Opt-Out
After opting out, you will continue to see advertisements on the Site, but they will no longer be selected based on your inferred interests or browsing history.
5. Third-Party Analytics
We use Google Analytics and Vercel Analytics to measure traffic, understand how visitors navigate the Site, and identify the fuel-price pages that generate the most engagement. These services operate under their own privacy policies and may set their own cookies. We do not sell your personal information to third parties.
6. Data Sources for Fuel-Price Content
Our editorial content draws on publicly available data published by the U.S. Energy Information Administration (EIA), AAA's national and regional fuel-price surveys, GasBuddy crowd-sourced price data, and state-level fuel-tax schedules. We do not collect personal information from these sources. Any reader-submitted fuel-price reports are used in aggregate only and are never published with personally identifying details.
7. Data Retention
Subscriber email addresses are retained for the duration of an active subscription. Upon unsubscribing, your address is removed from our active distribution list within 48 hours; residual copies may persist in encrypted backups for up to 30 days before automatic purge. Analytics data is retained according to each third-party provider's standard schedule.
8. Children's Privacy
The Site is not intended for children under 13. We do not knowingly collect personal information from anyone under 13 years of age. If we become aware that a child under 13 has provided us with personal data, we will take steps to delete that information as soon as practicable.
9. Your Rights
Depending on where you reside, applicable law may grant you the right to access, correct, delete, or port personal data we hold about you. California residents may exercise additional rights under the California Consumer Privacy Act (CCPA). To submit a request, contact us using the information below.
10. Contact Us
Magic Media Group LLC
330 N Federal Hwy, Ste 200
Hollywood, FL 33024
Email: info@magicmediagroup.co
11. Changes to This Policy
We may revise this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. Any updates will be posted on this page with a new "Last updated" date. Your continued use of the Site after a revision constitutes your acceptance of the updated policy.